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Library
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Text chat is no longer exclusively for the tech-adept, buddy-list teen set--it's picking up steam as an enterprise touch point to facilitate multichannel strategies for service and sales efforts. by Coreen Bailor From CRM Magazine May
2007
Copyright 2006, CRM magazine/destinationCRM.com
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As products mature, their market profiles change — and so should your route to customers. Over the last year Dell's stock price has fallen by more than 30 percent while its rival, Hewlett-
Packard (HP), has enjoyed a much healthier market performance. Does this mean that the direct sales model made famous by Dell is in decline?
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Mass merchandisers are redefining what's needed to launch a product through indirect channels, and the fact that bargain-hunting prospects for many products use the high-priced channels to do research and buy online anyway is making Web product introductions a path to greater profits for manufacturers. Web-based product introductions are the strategy of choice for many manufacturers trying to control the two most critical variables in the marketing mix: products and price.
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At the end of this Gateway commericial they reinforce for the consumer that you can access gateway in three ways (1) over the web (2) on the telephone (3) in retail stores.
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Arkadi Kuhlmann, President and CEO of ING Direct talks about by not have retail locations they are able to better serve the customer as compared to traditional retail banks.
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The link to this Circuit City commercial illustrates how Circuti City is placing a differentiated value on how they do business with customers not just what they sell. The commercial show a seamless customer experience between the web and retail location.
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6001 visits,
tags: sales, marketing, Customer Channel Migration, Channels, Customers, Multi-Channel, Customer Relationship Management, Customer Experience, Customer Support
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Do you know your pet's birthday? Many people do, showing a growing market for pet-related services. Looking to connect with these devoted pet owners, pet retailer PETCO has embarked on an email strategy to deepen its multichannel customer interactions and strengthen relationships.
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As gasoline prices continue to soar to ludicrous heights and consumers get more comfortable with E-Commerce, some retailers are starting to question what to push—and play down—this holiday season.
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Fast track route to effective channel management
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
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