Known as "black gold" in Africa, some overseas students make nearly 10,000 yuan a month by purchasing on behalf of them.
In Africa, African women do not need to buy clothes or shoes, but they will definitely buy wigs. 70% of people who buy wigs are office workers and they can afford them. The quality of the wig is good, and the price is no longer a problem.
"Sunshine Hair Products real human hair wigs uk" is the first enterprise in Shaoyang whose annual export volume exceeds 100 million US dollars.
Wigs are just in demand in Africa! 29.6 billion RMB will be spent on wigs a year! Most of the wigs are from Henan!
Why is there a strong demand for wigs in the African market?
① Changes in aesthetics
Due to the influence of the African climate on the genes of the race, the hair of the black race is very curvy, and it is difficult or impossible to take care of various styles in the international fashion industry. Affected by the trend of African descendants in Europe and the United States, the aesthetic views of African people have changed, and silky hair has become a popular target for African women. It is their nature for girls to love beauty, and human race genes determine that they cannot have smooth and silky hair, so naturally they have no chance of ever-changing hairstyles. At this time, wigs may be another way to open up the beautiful life of African girls.
② Economic pressure
It takes 4-5 hours to change the hairstyle of "dirty braids" which is popular in Africa. When the barber shop is full of staff, four or five people will start braiding the braids and hair at the same time, which "only" takes an hour. And this kind of cost is very expensive. It costs about 3000-4500 Nigerian Naira to change a hairstyle, which is about 100-150 yuan in RMB. Most ordinary people cannot afford such consumption. The once-and-for-all wig may become a must-have for her (him) life.
③Personal Hygiene Needs
And in the hot weather in Africa in summer, sweat, hair oil and dust will cover the hair in a few days. Not washing frequently not only smells bad, but also breeds parasites. In Africa, where the economy is underdeveloped, regular hair care has become a problem. Boys can still push the clippers. It is not surprising that girls who love beauty and cleanliness "may not buy clothes or shoes, but they will definitely buy wigs".