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|Channel Economics, LLC
|Name: The College of William & Mary
Major: BBA - Marketing
|Manage the strategic direction and day to day operations of Channel Economics. Channel Economics is a management consulting firm based in Chicago, IL that focuses on helping its clients find the most efficient and effective ways to market to, sell to and support their customers.
|Strategic planning, customer research, go-to-market strategy, customer relationship management, partner relationship management, channel strategies, customer retention and loyalty, growth strategies, process definition, sales coverage
|Brian works with Channel Economics’ customers to provide insights into how their customers desire to do business with them. Brian also delivers to Channel Economics’ customers, advice on how to refine their channel strategies to gain competitive advantage in the marketplace.
Prior to Channel Economics, Brian led a significant number of consulting engagements within Siebel Systems CRM Strategy group and at MarketBridge, a go-to-market strategy consulting firm. At both Siebel and MarketBridge, Brian’s client roster represented some of the most influential and well respected companies in the world – clients such as Best Buy, CDW, Caterpillar, Fidelity, Motorola and Capital One. Brian’s engagements focused on helping his clients address a wide variety of marketing, sales and customer support issues.
Brian began his career at Opinion Research Corporation in its Customer Loyalty and Retention practice. He holds a BBA in Marketing from the College of William and Mary in Williamsburg, VA.