Whale SENSE is a voluntary education and recognition program offered to commercial whale watching companies (Maine through Virginia) by NOAA's Fisheries Service, NOAA's Stellwagen Bank National Marine Sanctuary and the Whale and Dolphin Conservation Society. The program was developed in collaboration with the Northeast whale watching community. Whale SENSE is a collaborative, voluntary program recognizing commercial whale watching companies committed to a higher standard of whale watching. Participating companies agree to minimize negative impacts on whales by:
Engaging in responsible viewing practices;
Providing customers with a high standard of education;
Promoting ocean stewardship and conservation.